Molet
Team Building CSR Workshops
Service Design, User Experience Design & Market Research
Design Opportunity:
Craft a cutting-edge, socially responsible team-building experience
that foster creativity, collaboration, and mindfulness within corporate teams. Infuse sustainability and innovation for an engaging experience aligned with the rising demand for purpose-driven corporate activities.
Background
MOLET provides a dynamic educational platform—an empowering journey.
We serve as a bridge connecting public and private sectors through diverse partnerships, fostering community benefit. Our mission is to guide individuals in rediscovering the immense potential of recycling, creative thinking, and hands-on action. A strategic pathway for achieving this goal involves extending our services to the corporate market. With Corporate Social Responsibility (CSR) now almost a necessity, our initiative enhances a company's public image and reputation.
Challenge
How can we craft a team-building service and experience precisely customized to address the unique needs and challenges of diverse company teams? The team-building industry in Mexico holds immense potential, with a growing interest in team development and productivity. However, amidst increased demand, the market is saturated with numerous offerings. Our goal is to position ourselves in the minds of these companies as a fresh, attractive, high-quality, entertaining, and socially/environmentally responsible choice for team building.
My Role
Beginning with a comprehensive understanding of the dynamics of effective teamwork, I curated a series of woodworking activities strategically designed to encourage collaboration, communication, and problem-solving.
As the creative manager, I orchestrated the overall vision, ensuring that each element of the program, cohesively, contributed to a holistic and enriching team-building experience.
I conceptualized and designed various workshop formats tailored for our customers, emphasizing the unique solutions that each format would deliver.
Discovery
- Conducted extensive research on team dynamics, corporate culture, and effective collaboration methodologies.
- Utilized interviews and surveys to understand the specific needs and goals of participators.
- Immersed in woodworking exercises to analyze what part of the craft and process could be harnessed for team-building challenges.
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Design and Ideation
- We refined the programs by collaborating with professional coaches, experts in team dynamics and workplace psychology.
- Developed various programs integrating woodworking activities with reflective and analytical components, depending on the team necessities, budget and length of the workshop.
- Created a structured framework for teams to reflect, analyze, and derive actionable insights from their collective experiences.
- Designed the organizational structure behind the implementation of each workshop, ensuring flawless logistics for both small and large groups.
Prototyping
- Implemented a rigorous prototyping phase to ensure the quality and effectiveness of team-building workshops.
- Tested initial prototypes within close-knit circles of friends and family for a personal exploration of workshop dynamics.
- Fine-tuned elements including focus on woodworking activities, duration, capabilities, and integration of team dynamics and reflections.
- Collaborated with Human Resources departments from various companies by inviting them to corporate workshop demos.
- Collected feedback to refine workshop structure, identify potential challenges, and enhance the overall user experience.
- Utilized the free demos as a marketing technique, offering companies the opportunity to experience the workshops before bringing their teams.
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When the pandemic struck, we swiftly pivoted to an online format, providing each team member with carefully curated kits. These packages incorporated a more artistic approach, utilizing paints and craft materials to encourage creative freedom and personalization. The workshop guidance shifted towards emotions and imagination, adopting a design thinking approach to inspire users to unlock their creative potential. Amid the global challenges, our focus evolved from team building to mindfulness and well-being. Additionally, we introduced the option of including a psychologist to guide meditation sessions and provide tools for mental health.
Outputs
- In-depth insights into user and customer experiences, needs, and research findings.
- Expertly curated workshops, tailored to distinct customer needs.
- Comprehensive journey maps serving as guides for the duration and rhythm of each workshop.
- Market research and competition analysis, providing deep understanding of team-building.
- A strategic sales approach, outlining methods to connect with diverse corporate entities.
- Holistic team-building initiatives focusing on empowerment and skill enhancement.
- Socially responsible, designed for a triple impact on individuals, communities, and the environment.
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